DIGITAL MARKETING BOOTCAMP

Course Description

Take your digital marketing to the next level with Digital Bootcamp! This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.

Course Outline

• Welcome and Introductions
• Marketing Strategy
• Social Media
• Websites
• Q&A Session

Learner Outcomes

? How to set marketing goals that make sense for your business
? What motivates your target customers
? How to compare yourself to your competition
? Which social media platforms are right for your business
? What to post on Facebook, Instagram, and LinkedIn
? Website optimization strategies for visitors and search engines
? How to get found on local internet searches

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Testimonials

"It was easy to understand and showed me places I can improve on what we are already doing with our business communications."

"Tons of info and powerful knowledge to help my business!"

"The class answered so many questions I have had about digital marketing and it was very informative. Information provided will help me make future decisions and plans."

"AI tools that are free and easy to use."